Thursday, February 22, 2024

Liberty London expands Aptos partnership for tech/consumer experience gains

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Upscale London department store Liberty is renewing its partnership with unified commerce solutions provider Aptos to improve store technology and customer experience.


Specifically, Liberty will deploy the latest versions of Aptos’s Store POS and CRM applications and migrate the software delivery from on-premises to SaaS.

Within this initiative, “Liberty will unlock real-time personalisation and offer even more seamless interactions between associates and shoppers at its Regent Street store”.

Martin Draper, CIO and Digital Director at Liberty, added: “When entering Liberty, shoppers have the expectation of a transcendent retail journey – and we need to meet those expectations. To achieve this, Liberty requires advanced technology that allows us to understand each shopper on an individualised basis and ensure that our associates have the best possible tools and data at their fingertips to serve the customer in the most optimal way, in-store and online.

“With the latest versions of Aptos’s POS running on our 125 tills and CRM solution supporting millions of customers, we will benefit from a range of new capabilities and real-time updates so we can make better decisions, faster and consistently deliver on our brand promise. Our shift to SaaS supports increased efficiency and automation whilst accelerating Liberty’s digital transformation.”

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