Gambling Zone, a leading sports betting and casino comparison site, has partnered with PR agency Press Box PR to produce a new video series called In The Zone.
The new interview series will feature sportspeople that have reached the pinnacle of their field and zone in on how they earned a seat at sport’s top table and why they were able to sustain their success.
In The Zone will be hosted by top sports broadcaster and journalist Manish Bhasin, the face of the Premier League’s global coverage to over 700 million people when presenting for Premier League Productions following regular appearances on the BBC including Football Focus and The Football League Show.
The first episode features England rugby legend Jason Robinson who talks about his unique journey to becoming the first ever black England rugby captain and shared his views and predictions on the Rugby World Cup. The first episode is available to view at https:// GamblingZone .com/UK/The-Zone/In-The-Zone/In-The-Zone-Episode-One-Jason-Robinson/.
Future guests will include the biggest names from a range of sports and each episode will be a deep dive into their sporting life and commentary on the sport they succeeded in, reflecting the Gambling Zone messaging of authority, responsibility, expertise and trust.
Gambling Zone is the destination of choice for online casino players and sports bettors looking for credible information about gambling and is owned by Prime Gaming, an industry-leading data-driven marketing company operating several online casino brands.
Press Box PR is a 30-strong PR agency founded in 2018 by former Ladbrokes PR lead, Alex Donohue. Press Box PR specialises in PR for SEO, sponsorship activation, content production and creative communications across multiple B2C and B2B sectors as well as providing talent management. The agency is uniquely staffed by former senior editors and online journalists from a host of the world’s leading global publishers.
Each episode of In The Zone will be filmed and edited by twenty3, a London-based production and content services agency, who specialises in creating a range of video content for all audiences from long-form documentaries on location, broadcast live streams in studio and intricate animations specific to social platforms.
“Sports fans now consume hundreds of pieces of video and interview content all the time and we’ve used our journalistic skills to ensure the editorial and production quality of In The Zone cuts through the noise and succeeds on multiple channels to promote Gambling Zone through quality owned content on-site and social media and to deliver earned coverage in the biggest sports publications,” the Head of Content and Creative for Press Box PR, Jack Watson, said.
“We’ve used our editorial experience to assist with Gambling Zone’s ambition to maintain its status as a top destination for online casino players and sports bettors by creating quality content that keeps users and audiences coming back for more. We’re delighted to be working with the biggest names in sport and a top interviewer in Manish Bhasin in order to create compelling content that stands out to audiences and publishers.”
“Manish Bhasin is a real professional and brings a huge amount of experience to the productions as an excellent host that will get the very best stories and punditry from a wide range of brilliant guests,” the Head of Brand Marketing for Prime Gaming, Dom Aldworth, said.
“As a new brand to the affiliate gambling sector, backing such a credible production hosted by Manish reflects the values of Gambling Zone and how we go about our business on a daily basis. We are extremely excited to be part of such an exciting project.”